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The Nutella Effect

Redefining desire in the web age In this post I’ll describe and explain the place of desire in the web, especially in social media. Also I’ll exemplify different behaviors I’ve observed in users. And...

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Social Media User Research: Ideas and Benefits

(This post is a follow up of this other publication) By Ruslan Enikeev Focus on your user: First you have to set goals and measurable objectives that make sense to you and the rest of the team and in...

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